User talk:Blubird
From Physiki
Online survey's and Opinion polls are used by big companies to gain information on what people of all sexes, ages, backgrounds and Geo-locations use and shop for.
They employ the use of major marketing company's like Toluna, Harris Polls, Ipsos and Vindale Research to create the survey's and recruit people to take them.
The survey taker's are paid money "usually redeemed from points earned" and gain opportunities for sweepstake prizes of cash, vacations, cars etc..
To find out more about Online Survey's check this link for examples - Online Survey Review